[DOWNLOAD] "Scriptural Foundations for Marketing" by Bruce Wrenn, Harwood Hoover, Jr., Jacquelyn Warwick & Michael E. Cafferky # eBook PDF Kindle ePub Free
eBook details
- Title: Scriptural Foundations for Marketing
- Author : Bruce Wrenn, Harwood Hoover, Jr., Jacquelyn Warwick & Michael E. Cafferky
- Release Date : January 01, 2013
- Genre: Marketing & Sales,Books,Business & Personal Finance,
- Pages : * pages
- Size : 1143 KB
Description
Marketing--seeking to meet the needs of others--is an honorable endeavor for a committed Christian. In fostering mutually beneficial exchange relationships with customers, a Christian marketer should be transparent in both motives and methods, making decisions with concern for the welfare of the firm, its stakeholders, and society. Doing so requires a thorough grounding in God's Word as well as an understanding of modern tools and theory. Marketing can contribute to an organization and society when God's Word guides the practice.
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